This streetscape project took off as a result of the City of Goldsboro’s 2006 Master Plan’s recommendation of a complete transformation of Center Street to address functional, aesthetic, safety, scale and also aging infrastructure issues. In 2011, the City set out to re-envision one block of Center Street at a cost of $2.38 million. Due, at least in part, to this demonstration of commitment by the City’s leaders, along with a “Complete Street” design concept, the USDOT awarded Goldsboro a $10 million TIGER grant in 2013, a portion of which was earmarked to build three more blocks of the streetscape project. This “Phase II” took the downtown to an entirely new level, installing three round-a-bouts, public art, a 12-foot granite fountain, bike lanes, extra wide sidewalks, mid-block crosswalks, underground utilities, Wi-Fi, music, game tables, shade trees and more green and pedestrian space than the street had ever seen.

As a result, since the first block began, 45 new businesses have opened (bringing the downtown businesses total to 240) and 22 properties have been sold to new investors.

In 2013 with the award of the TIGER grant, The Wooten Company was contracted to ensure that Phase II continued to balance vehicular movement and infrastructure, while still providing aesthetic appeal to the street.

During the second phase, the focus on coordination was brought to an even higher level, as under the new pavement, brick pavers and grassy medians, water lines were replaced or rehabilitated and storm drainage systems were redesigned, and at the street level the traffic flow, parking patterns, and sidewalks were completely reinvented. Keeping local business owners in mind, traffic patterns were carefully managed as the street was rebuilt so that access could be maintained to each shop along Center Street. This project also included installation of approximately 4,000 LF of 6-inch to 12-inch water main, 2,700 LF of 15-inch to 30-inch storm drainage, and 700 LF of gravity sewer.